The Norman Tel Aviv lodge assessment: a celebrity-favourite hang-out in Israel’s foodie metropolis


or a rustic steeped in a lot historical past, it might shock you to study that Israel is the dimensions of solely Wales.

Whereas small in sq. miles, it punches above its weight with a wealthy tradition and as a melting pot of various nationalities. It is usually an innovator in each agriculture and tech – boasting a start-up that turns waste into renewable power.

One go to to Tel Aviv or close by Jerusalem and also you’ll be hooked on their lifestyle. Tel Aviv itself is a comparatively new metropolis, particularly compared with the centuries-old Jerusalem. It was based in 1909 and has since grow to be Israel’s third-biggest metropolis with a inhabitants of 450,000. The White Metropolis, as it’s recognized, is a bustling metropolis with among the greatest meals you’ll discover on this planet, buzzing nightlife, lovely seashores and a temperate, all-year local weather as well. It’s the complete bundle.

Within the coronary heart of town sits The Norman Tel Aviv. In a world of soulless mega lodge chains, The Norman is a breath of recent air. The posh lodge is without doubt one of the few boutiques with amenities to rival that of the beachfront institutions, whereas nonetheless sustaining a family-run really feel. Opened in 2014, it has a nostalgic Artwork Deco aesthetic, a rooftop infinity pool, and 50 rooms – all with its signature type of outstanding luxurious. No surprise A-listers flock right here of their droves.

Opened in 2014, it has a nostalgic Artwork Deco aesthetic, a rooftop infinity pool, and 50 rooms

/ The Norman Tel Aviv

The place is it?

Located within the centre of Tel Aviv within the well-known Rothschild neighbourhood, The Norman is bang in the course of the motion. It’s quarter-hour from the seashore on foot (and even faster if you happen to take one of many many electrical scooters littering the pavements), a stone’s throw from the stylish, European-like Neve Tzedek space, and in touching distance of the famend Carmel Market.

The tree-lined boulevard is without doubt one of the costliest within the metropolis. The eclectic structure dates again to the early Twenties and is dotted with Bauhaus buildings, brutalistic buildings from the socialist many years, and distinctive buildings. In the course of the day, it’s a business space with workplace buildings. However at night time, it transforms into the beating coronary heart of town’s membership scene, particularly on Thursdays, the beginning of the weekend for the locals.

The Norman is in a classy residential metropolis sq. and one of many few boltholes within the Unesco heritage web site.


If type is what you’re in search of, The Norman has it in spades. The lodge is made up of two buildings, with a 3rd set to open in 2024. The modernistic facade retains the unique Twenties Artwork Deco really feel and appears prefer it was plucked out of Miami’s South Seashore. Components inside are designed to replicate this type, too, from the flooring to the staircases. However they’re juxtaposed with a up to date detailing that ensures this institution doesn’t really feel dated in any manner. The aesthetic is a mixture of previous and new, with antiques positioned alongside modern artwork and cutting-edge know-how.

The lodge is made up of two buildings, with a 3rd set to open in 2024

/ The Norman Tel Aviv

The design was headed up by David d’Almada of Sagrada – the inside design agency behind London’s Arts Membership and the Italian restaurant Sartoria. It’s categorised by gentle and vibrant interiors, giving an expansive really feel. The furnishings is customized made and is ready alongside classic items thrifted from all over the world. All through the lodge, you possibly can’t assist however discover the art work, comprising unique work, sculptures, and images by modern Israeli artists.

Whereas located within the coronary heart of town, the designers have paid specific consideration to sustaining greenery. The grapefruit tree-lined grass areas give the texture of a mid-city oasis.

Meals & Drink

There will not be one however two eating places throughout the boutique lodge’s partitions. ALENA is well-known among the many locals and has had a revamp post-Covid lockdowns, with new chef duo and lifelong buddies Omer Shadmi Muller and Daniel Zur at its helm. The restaurant combines meals from their residence Galilean area with Mediterranean delicacies. That is an unpretentious eatery that faucets into the rising development for a extra informal eating expertise. It gives all-day eating and options the signature Alena aubergine pizza as some of the widespread dishes on the menu. That is carefully adopted by the leaf salad, a reputation that fully undersells the zesty lemon, orange and almond parts which can be a deal with to the tastebuds.

The second restaurant, re-opening quickly, is the Israeli model of Dinings, a globally famend spot providing Izakaya-style Japanese tapas. Earlier than sampling The Norman’s impeccable delicacies, cease off at The Library Bar. This can be a cosy, fantastically adorned watering gap with a sizeable cocktail menu and probably the most in depth champagne listing in Israel. It additionally has wine curated by the in-house sommelière Shira Tsiddon that options domestically grown choices that may swimsuit these with a candy tooth.


With a view overlooking town skyline, there are few higher locations to unwind after a day of consuming and sight-seeing than The Norman’s infinity rooftop pool. That is a part of a wellness providing that features a spa terrace and yoga lessons.

The Norman’s rooftop pool is a part of a wellness providing that features a spa terrace and yoga lessons

/ The Norman Tel Aviv


It could be remiss to go to Tel Aviv with out partaking in a meals crawl because the delicacies right here is among the greatest you’ll ever style. The Norman is inside strolling distance of the famend Levinsky Market, the place there are stalls serving up one of the best of Center Jap delicacies, from the Persian ghormeh sabzi (herb stew), to the Georgian khachapuri (cheese bread).

On the bustling Carmel Market, you may get your arms on every part from clothes to spices. Browse Neve Tzedeck’s boutiques and seize an ice cream from the legendary parlour, Anita. Skip visiting on Saturdays when most retailers and eating places shut for Shabbat, the Jewish Day of Relaxation.

A day journey to Jerusalem or close by Jaffa is a should. When within the latter, go to Abu Hassan restaurant for one of the best hummus you’ll ever attempt in your life.

There are 50 rooms in The Norman, together with 20 suites and two penthouse suites

/ The Norman Tel Aviv

Which room?

There are 50 rooms in The Norman, together with 20 suites and two penthouse suites. The primary constructing has the Basic, Deluxe and Grand Deluxe rooms that improve in sq. footage from 220 to 377 sq. ft, whereas the suites are discovered within the second constructing subsequent door. The duplex penthouse is good for households, whereas the nook suites themed by color are widespread with returning friends.

The nook suites themed by color are widespread with returning friends.

/ The Norman Tel Aviv The Nook Suite

All of the rooms have good management techniques, rainforest showers, plush towels and The Norman’s bespoke toiletries that includes the addictive and invigorating scent of bergamot, cederwood and white flowers.

Finest for…

Whether or not you’re exploring the White Metropolis, travelling for enterprise, or in search of final leisure on a seashore break, The Norman has the amenities to swimsuit.


Rooms begin from £600, e-book now at

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