63% of Christmas customers ‘plan to spend as a lot this 12 months as they did in 2021’

Almost two-thirds of Christmas customers plan to spend as a lot this festive season as they did final 12 months, regardless of cost-of-living pressures on family budgets, a survey has discovered.

Some 63% of UK households mentioned their finances on foods and drinks (at residence or eating out), presents and journey would be the identical as 2021’s finances, based on shopper and retail data companies firm NielsenIQ.

Almost three in 10 (27%) anticipate spending much less cash on these classes this 12 months and 10% of the consumers plan to spend extra this Christmas.

The anticipated expenditure this Christmas is equal or lower than final 12 months. 27% want to spend much less cash on these classes this 12 months and 10% of the consumers point out they’ll enhance their finances for Christmas.


The bulk don’t need to surrender the same old traditions

Alwyn Venter, NielsenIQ

Greater than half (54%) of the 1,000 folks surveyed in September indicated that emotional points of the Christmas holidays, comparable to celebrating with household and mates, are crucial.

Alwyn Venter, senior industrial enterprise accomplice at NielsenIQ mentioned: “In our Christmas research, we’ve seen how a lot emotional worth the vacation has for customers within the UK.

“The bulk don’t need to surrender the same old traditions and spoil themselves and their family members with presents and good meals.

“On the identical time, the finances for the festive season has remained the identical and even decreased for most individuals.

Shoppers are conscious of how necessary it’s, due to this fact, to profit from their finances, for instance by buying early and profiting from particular affords.”

Cheese, bread and chocolate have been the highest three meals classes individuals are planning to spend on this Christmas, the survey discovered.

Regardless of in search of promotions and reductions, many individuals mentioned they’re additionally in search of premium merchandise, with 37% planning to purchase premium cheese, recent meat and chocolate.

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